Avatar Movie Trailer Crosses 3 Screens – MSN, Mobile & Xbox

We’re often drawing advertisers’ attention to rich, engaging digital executions like the Pepsi Max and Ford Play it 4-Ward campaigns and today's homepage takeover of MSN UK for the movie Avatar is yet another great example, except this particular campaign has an added dimension. Launching across 14 markets outside the US, the team started thrashing through ideas with Fox way back in January 2009

Read more from the original source:
Avatar Movie Trailer Crosses 3 Screens – MSN, Mobile & Xbox