As a business owner, I can’t tell you how often I get approached with the opportunity to make an extra buck or two on affiliate revenue. If I will just use my clout to hock their wares, they’ll pay me money. And, after all, as long as someone pays me money I’m motivated to do it… right? Wrong. If you’re hell-bent on building an affiliate-based sales model, save yourself some time and go to where the affiliates are. Clickbank , Commission Junction , or the like. And, I’m not knocking that model. It works. It’s profitable. And there are individuals who are skilled and interested in that sort of opportunity. It just so happens that they aren’t always one-in-the-same with successful business owners with profit-generating companies of their own. For various reasons, often having to do with brand image, affiliate sales might not be what you’re looking for after all. While it can get results, it can come with a reputation. If you don’t want to see your product hocked on hundreds of different squeeze pages with hyped long copy, pushed out in twitter streams chock full of affiliate links, or spammed to millions of people — all with your name on it — then you might consider a different approach.
See original here:
Beyond Affiliates – Building Channel Sales