Consumer Adoption of New Technologies and What it Means for Marketers – Advertising Week
Carolyn Everson of Microsoft Advertising It must be both a marketer’s worst nightmare and his sweetest dream to reflect on the volume of new consumer gadgets that are launched every day. Each represents yet another platform with another technological challenge to overcome, but also has the potential to tap into an audience that has remained elusive. Three particular segments of this 2-hour slot stood out; Scott McDonald’s piece on how magazines are being consumed on the iPad, the subsequent panel discussion and finally John Carey’s take on what he thinks the future will hold for 3D TVs.
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Consumer Adoption of New Technologies and What it Means for Marketers – Advertising Week