A headline this morning on a press release about the 2009 Cone Consumer New Media Study reads, “Four-out-of-Five New Media Users Interact with Companies and Brands Online, up 32% from 2008.” This isn’t so much shocking news as it is confirmation of what we marketers already logically believe. If you’re online, you probably want to interact with the brands you’re buying in some way. Mike Hollywood, Cone`s director of new media, is quoted in the release, “There is still an opportunity for forward-thinking companies to establish a presence and earn a competitive advantage.
Read more from the original source:
Consumer New Media Usage Study Released