Dick’s Sporting Goods Driving Social Media with Email
Last week I found a great example of a really unobtrusive way to use email marketing as a way to drive traffic to social media . The email came from Dick’s Sporting Goods . It was a simple, well-designed email that had a very simple call to action: Follow us on Twitter and receive an exclusive discount code : Why it’s good Dick’s did a good job of using a traditional tool – email marketing – to drive traffic to one of those shiny new social media tools – twitter . What a lot of marketers overlook is that having a good social media presence isn’t just setting up post at each outlet and waiting for people to find you
Here is the original post:
Dick’s Sporting Goods Driving Social Media with Email