Firstborn has recently launched a simple yet effective digital experience to explain common misconception about well-being and insurances in the US. It’s nothing more, nothing less than a promo for an insurance company called Aflac, so it’s good to see it’s not the usual boring corporate website you would expect for such a client. What I really like is the communication approach that starts with the “attract and engage” phase.
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Do you know the Quack?