Don’t Confuse Your Client’s Goals with Your Own
I read a series of great articles by Jaan Orvet and Andreas Carlson (“ Strategy Basics: It’s Really About Having A Plan ” and its follow-up, “ Strategy Basics: Getting Your Clients Ducks In A Row “) on Carsonified’s Blog called “Think Vitamin” and on the importance of having a sound plan for a successful project. This is basic project management logic, but so often when we start a project the client has not fully developed what they want to do as well as many of the details of how to accomplish it.
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Don’t Confuse Your Client’s Goals with Your Own