Ford Play it 4-Ward in a Multi-Screen Digital Campaign
Ford came to us with a simple, yet challenging goal: Help us build awareness for Ford SYNC among an online audience in a way that has never been done before. Microsoft Advertising worked with our Branded Entertainment and Experiences Team (BEET), who create branded experiences for MSN, XBOX Live and Mobile and the Ford team to create 'Play It 4-Ward' a campaign that combines original branded content with a multi-screen campaign across the PC, mobile phone and in-game ads.
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Ford Play it 4-Ward in a Multi-Screen Digital Campaign