Hypertargeting – Video Interview at Digital Hollywood 2010
We last chatted to James Colborn – who heads up the Audience Targeting Team at Microsoft Advertising – back in January at CES . Since then, he and senior product manager Adam Gouttierre have been blogging in words and video , hammering out the issues around targeting and setting the scene nicely for the Microsoft story.
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Hypertargeting – Video Interview at Digital Hollywood 2010