Innovation in Mobile Experiences – Advertising and Windows Phone 7
“Mobile advertising growth is eight times the growth of online over TV in the same time frame,” says Charles Johnson who heads up Mobile Advertising for Microsoft. In his presentation at our business conference in Cannes 10 days ago, Charles took the audience through the opportunities in mobile advertising, how targeting capabilities are getting more sophisticated, and gave a sneek peek into Windows Phone 7 . Mobile has to be one the most exciting areas in digital right now, and Charles does a great job of enthusing the assembled with insight to get those creative juices flowing
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Innovation in Mobile Experiences – Advertising and Windows Phone 7