Given the immense growth of social media sites over the past six years and the importance of link building in search engine marketing, it’s not surprising that one common and flawed question continues to come up every few months: “How much of an effect do social media sites have in determining our website’s visibility and PageRank?” The simplest answer is: little to none. Generally speaking the largest social networking and social bookmarking sites provide very little utility when it comes to link building. While many sites such as MySpace, Facebook, Del.icio.us, YouTube and even Flickr once allowed unfettered direct linking, nowadays many social media sites have been obfuscating off-site links with page forwards, frames, and the more common “nofollow” anchor tag restriction.
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SEO and Social Media Don’t Mix