State of the Industry – IAB – adtech New York 2009
The 2nd session at ad:tech, The State of the Industry , involved media and publisher executives from MTV, AOL, Comcast and Publicis discussing the recession and its impact on media and advertising. Despite the recession, the Interactive Advertising Bureau (IAB) estimates that online advertising spending will surge past $20 billion in 2009 as marketers increasingly leverage digital media and technology platforms to establish a dialog with their customers, optimize messaging and delivery and, ultimately, drive brand preference.
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State of the Industry – IAB – adtech New York 2009