Understanding youth – Microsoft Advertising’s guide to 16-24 year olds
Part of our focus this year is on understanding key audiences and helping advertisers to understand their motivations, key touchpoints and how to best engage them through targeted advertising and other approaches. We've started by looking at the youth audience, as it's an area in which we have a wealth of insight. Combining findings from our studies such as Young Adults Revealed and Circuits of Cool with fresh insights from new research of our own and across the industry, we've come up with an easy-to-digest overarching story about how youth see themselves, the world, and advertising
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Understanding youth – Microsoft Advertising’s guide to 16-24 year olds