Video: People You Know, People You Don’t
Chris Baggott and I have a great history together and I really enjoyed his latest presentation at ExactTarget’s Connections 2010 on integrating search, social, and email to drive customer acquisition. He does a great job explaining Compendium (I’m a shareholder) and an even better job helping people understand how enabling user-generated content can drive acquisition.
Read more:
Video: People You Know, People You Don’t