Information Filled Under ‘Internet Advertising’ Category
“All men are created equal” (Thomas Jefferson, Declaration of Independence). Sadly for advertisers, men don’t remain equal throughout their lives. It would be easy if they were all the same and into the same things; we could reach them all in the same places and communicate with them in the same way.
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New Digital Research: Evolving our Understanding of Pre-Family Man
Articles as web content are used as a very powerful and cost-effective type of advertising for many web developers. When you use SEO Link Vine, chances are higher to reach not only large article directories but smaller and highly targeted niches
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The top 10 mistakes when choosing a link building service
Mark Young gave out his email address on Wednesday at our session at Ad Week on the Future of Digital Marketing . He’s been inundated with requests for video of the session to share, so here it is in its entirety.
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Navigating the Future of Digital Marketing Video–Advertising Week 2010
Stephen, who runs the Global Creative Solutions team at Microsoft Advertising , took time out to chat with me after his session on the Future of Digital Marketing here at Advertising Week. He talks about his team, how they’re helping brands connect with consumers in innovative ways, the importance of measuring success, and why he thinks he has the best job at Microsoft! Do remember to follow us on Twitter and our Facebook Page and subscribe to the Microsoft Advertising Blog for all our content from Ad Week in New York City
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Stephen Kim on Digital Creativity at Advertising Week 2010
Charles Johnson leads the mobile team at Microsoft Advertising and they recently announced the Windows Phone 7 Advertising SDK and a solution for app developers and publishers . We got to chat after his presentation at our seminar on the Future of Digital Marketing at Advertising Week here in NYC
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Video: Interview – Charles Johnson on Microsoft Mobile Advertising & Windows Phone 7
William Ziff-Levine, Principal and Co-Founder of D&MC, kicked off AOL’s “Content, so what?” session with a reminder about what consumers are really doing with their time online. According to two recent D&MC and Nielsen studies , 53% of consumers’ time is spent with content. The remaining 47% is spent communicating with others via email, IM and social networking.
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Doing Deals with Devil: AOL’s Content Play at AdWeek 2010
Following Colm’s post on our Future of Digital Marketing session at Advertising Week yesterday, we’re publishing a series of videos from the event. First up – Mark Young’s “too cute” demo of Kinectimals for Xbox 360 Kinect. If this doesn't get your multi-screen advertising creative juices flowing……nothing will! Follow us on Twitter and our Facebook Page and subscribe to the Microsoft Advertising Blog for all the latest news from Ad Week in New York City
If there was any doubt that Facebook is the darling of the industry right now, it was eliminated at the ‘Marketing That Connects’ AdWeek session on Tuesday afternoon. Despite one tough question from the audience about customer service and a snarky comment about the so-called Facebook movie, the panelists were rather gushy.
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AdWeek 2010: Defining Value and Driving Conversations on the Facebook Frontier
It’s Wednesday at AdWeek 2010 and today Microsoft showcased exciting products across three screens: the PC, the mobile and the television. The PC Deepzoom and Pivot are two exciting technologies that people can currently use to visualise and navigate their way around data. In the Deepzoom demo, Stephen Kim, General Manager at Microsoft showed us a great example of how to navigate and interact with high-resolution images on the Hard Rock Memorabilia site
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Navigating the Future of Digital Marketing at Advertising Week 2010
Traditional charities rely on donors to shore up their overhead and support their causes.
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The Power of Positive Impact: 10 Billion Impressions, 0 Media Budget – AdWeek 2010
I’m pretty sure that Martina is gonna love this Youtique channel done by Poke London for French Connection , where you can browse different videos using that new annotations that allows sending the user to an external content, in this case, the online shop, for every thing that you see in each video. A simple and smart idea on how to drive sales straight from an online content, there is further info here .
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Youtique for French Connection
Carolyn Everson of Microsoft Advertising It must be both a marketer’s worst nightmare and his sweetest dream to reflect on the volume of new consumer gadgets that are launched every day. Each represents yet another platform with another technological challenge to overcome, but also has the potential to tap into an audience that has remained elusive. Three particular segments of this 2-hour slot stood out; Scott McDonald’s piece on how magazines are being consumed on the iPad, the subsequent panel discussion and finally John Carey’s take on what he thinks the future will hold for 3D TVs.
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Consumer Adoption of New Technologies and What it Means for Marketers – Advertising Week
My good friend Paulo and his Doubleleft team sent me this beautiful link, a site called “How many friends do you know” , where you are tested to show how many of your Facebook “friends” you ACTUALLY know. Although i like art direction and animations, what i really love is the smart questioning of our “virtual” life
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How many friends do you know
Choreographed windows, interactive flocking, custom rendered maps, real-time compositing, procedural drawing, 3D canvas rendering… this Chrome Experiment has them all. “The Wilderness Downtown” is an interactive interpretation of Arcade Fire’s song “We Used To Wait” and was built entirely with the latest open web technologies, including HTML5 video, audio, and canvas.
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The Wilderness Downtown
Vodafone is challenging F1 champion Lewis Hamilton, to race against the speed of it’s improved mobile data network in The Netherlands. To make it an actual challenge, Vodafone calls for 28.800 Facebook users to join the race in a virtual car on Facebook.
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Facebook vs Hamilton
Although the hype is gone…, you still remember of Chatroulette , don’t you? If not, let me tell you that it’s still alive and yet there are some brands (a couple of examples here) using its random nature to connect with people out there. The first one is this action to promote “The last exorcism” movie:
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Chatroulette strikes back
Toll-free vanity phone numbers are not only easy to remember, but after the end of a long advertising campaign a good vanity phone number can be remembered for years. After a law firm discontinued a two-year advertising campaign with 1-800-HURT-911, calls continued to come in for another two years. That’s the problem with the New
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Can Your Vanity Phone Number Become a Sex Line?
Two & a half minutes of video showing some of the very best advertising we've delivered for brands around the world. Includes MSN homepage take-overs, rich media, in-game advertising on Xbox Live, multinational solutions, mobile and multi-screen executions, lots of stats, lots of animation, lots of dreams delivered. Check out our Digital Creative Showcase to see these campaigns in action.
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Microsoft Advertising’s 2010 Global Creative Showcase Video
One thing I know for sure: your customers are busy people. They see and hear your marketing message, and they may think, “Hey, that’s a great product!” Then a child (or the boss) starts to scream, or an ice storm knocks out power, or they run out of gas on the highway, and POOF! – Instant Distraction. Placing just one advertising message and expecting miracle sales is a recipe for marketing disaster. Marketing is a marathon not a sprint.
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Why Marketing Fails #6: Lack of Repetition
W+K released this case-study video on the Old Spice “Responses” campaign that took ad-world by storm a couple of weeks ago: Extremely well told, there must already be some gold and titanium awaiting to be delivered to Portland. BTW, loving the current layout of W+K’s site also. (via Creativity ) UPDATE: looks like W+K asked Youtube to remove the video, there is still a copy in the link above