Information Filled Under ‘Internet Advertising’ Category
It’s great to be recognised for doing a great job, but it’s nicer to be recognised for going above and beyond the call of duty. So it’s with enormous pride that we let you know Rick Song, our senior sales director based in New York, has been recognised by The Advertising Club for his recent charity fundraising work
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Microsoft’s Rick Song Wins The Advertising Club President Award
Although not in the spotlight in latest times, i’ve always liked Converse, kind of classy for me since the days i started to follow NBA (both Magic and Bird wore Converse). Now they’re owned by Nike and they’re trying to come back with some interesting efforts, like their new site done by R/GA and released today. There i found many product-related stuff, like i.e
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Converse tries to be back
It’s hard to find new and entertaining ways for a YouTube takeover, but this interview with Sylvester Stallone on his new movie Expendables definitly is. Ok, the destroy thing is not so new, but the interview concept, the integration with the related video’s, the pause button and the ‘don’t forget to share’ part are great. This interview is over ! .
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Sly takes over YouTube
Just a polite nudge to let you know that the ANA will be hosting a webinar this Wednesday on the Consumer Multi-Screen Research we recently conducted in partnership with Wunderman.
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Reminder: ANA Multi-Screen Consumer Study Webinar on Wednesday
Are you familiar with circulars? You know those advertising inserts you often find falling out of your newspaper? Just in time for back-to-school shopping, Microsoft Advertising is unveiling new localized deals through an interactive online circulars experience as part of MSN Local Edition – http://deals.msn.com
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Microsoft Advertising Unveils Online Circulars for MSN Local Edition (U.S.)
On the Microsoft Advertising Blog, we like to bring you the very latest digital insight in the form of case studies and proof points, so today we’re talking Games Advertising. Whether it’s JJ Richards on in-game advertising or Mark Kroese showing how we’re helping brands reach consumers through Xbox LIVE advertising , there is no doubt that online gaming is becoming a huge area in an advertiser's multi-screen armoury . When it came to promoting the new Xbox game Lips Party Classics, the objectives were pretty straightforward
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Xbox Lips Lite Case Study has Games Advertising Singing Digital
Bereft of digital ideas? Looking for some creative inspiration?
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Get Great Digital Ideas from our US and EMEA Creative Showcase
Although told as some skaters’ flashback from their last night, this is one of the most accurate videos regarding how an energizing drink ( Coke Burn ) works: riding into the night until the sun comes up again. The LostAcapulco -Tarantino-esque soundtrack and a (for once) sophisticated look at a place (Mexico City) depicted so many times as wild and decadent (and now tamed by the skaters), makes this video a fantastic piece of work, i don’t think that anybody enjoying it would think of it as advertising even if we all know that it is, what a lovely one from Publicis Mojo .
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Coke Burn "Ride"
Our team at Microsoft Advertising Asia are giving advertisers and agencies in the Far East the chance to pit their digital wits against each other in an innovative competition to win a trip to the Spikes Asia Advertising Festival .
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Test Your Digital Quotient in our Asia Advertising Competition
Not so long ago, it was so complicated to get a short film done. Not anymore with tools such as the iPhone4, so if you have one and while you get your antenna fixed, why not giving it a try at creating something that could be awarded at the iOscars ?
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Introducing the iOscars
You may have seen news about Microsoft Advertising’s multi-screen advertising capabilities over the past year. Do Discovery Channel’s “ Deadliest Catch ,” ABC’s “ Flash Forward ,” History Channel’s “ America: The Story of US ,” or NBC’s fall line-up ring a bell? Given the recent success of these campaigns we wanted to dig deeper to understand multi-screen usage and consumers’ attitudes and expectations for multi-screen experiences.
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New Digital Research: Consumer Multi-Screen Study from Microsoft and Wunderman
You may remember we hosted TED@Cannes last month, and I’ve just been pinged by them to let me know a couple of the talks that were recorded there have been edited and are now online. Hans Rosling on population growth. “The world's population will grow to 9 billion over the next 50 years — and only by raising the living standards of the poorest can we check population growth
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TED Talks @ Cannes – Two Online Now
Kostas Mallios, GM of Corporate R&D at Microsoft, speaking at our Digital Showcase event in New York last month. He talks about the experience on Windows Phone 7 , demos Pivot from Microsoft Live Labs , and gives the assembled advertisers and agencies his opinion of the future of advertising
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Video: The Future of Advertising is Here – Kostas Mallios – Digital Showcase NYC
To promote its roll pack, Cadbury is using the YouTube video player its own crazy way. Kind of a way to think “out of the box”. Too bad you can’t embed it, as it just a technological optical illusion, but one can enjoy the little bit of non sense fun and craziness the chocolate brand provides once again
Over the past couple of weeks, I’ve been inspired by the World Cup. The strategy of each game is what drives my enthusiasm, and I believe that coaches and players who are willing to take risks bring even more excitement to the game. As I think about travel marketing strategies, I tend to see a lot of the same tactics over and over again: search, travel sites, email, TV, and magazines with some budgets for mobile, social media, and video
On Thursday in London, myself and Kate Box, who heads up social media advertising sales in the UK, will be donning our party gear and joining a host of speakers to evangelise about social media marketing best practices.
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Join us for a Social Media Party with IAB UK in London
“Mobile advertising growth is eight times the growth of online over TV in the same time frame,” says Charles Johnson who heads up Mobile Advertising for Microsoft. In his presentation at our business conference in Cannes 10 days ago, Charles took the audience through the opportunities in mobile advertising, how targeting capabilities are getting more sophisticated, and gave a sneek peek into Windows Phone 7 . Mobile has to be one the most exciting areas in digital right now, and Charles does a great job of enthusing the assembled with insight to get those creative juices flowing
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Innovation in Mobile Experiences – Advertising and Windows Phone 7
Our trip to Cannes this year was fruitful, not only because of the awards and seminars, but because we were able to mix and mingle with advertisers and marketers from all over the world. In this video, we chatted to some big brands in China, and got some great ideas on how best to think about advertising in the region
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Online Advertising in China Insight from Nokia and Procter and Gamble
That’s it from Cannes! We hope you enjoyed our coverage on the Microsoft Advertising Blog . We’ve posted all our interviews and recordings of all the demos on Bing Video and there are hundreds of photos on Flickr and our Facebook Page
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Our 2 min Wrap Video from Cannes Lions 2010
The final seminar we attended at Cannes Lions 2010 also happened to be one of the more interesting. Pitted against WPP chief Sir Martin Sorrell was Keith Weed, Unilever CMO. They discussed a veritable smorgasbord of topics throughout the hour long debate, with some very strong opinions on consumer insights, creativity, social media, global market opportunities and much more
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The Cannes Debate with Sir Martin Sorrell and Keith Weed