Information Filled Under ‘Internet Advertising’ Category
Carolyn Everson joined Microsoft this week as Head of Global Sales for Microsoft Advertising . She joined me on the pier here at Cannes Lions to chat about the festival, what excites her about digital, and how she’s going to go about telling the Microsoft Advertising story. Follow us on Twitter and our Facebook Page and subscribe to the Microsoft Advertising Blog for all the latest news from the south of France.
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Video: Interview with Carolyn Everson at Cannes Lions 2010
Many people here at Cannes Lions 2010 have been looking into crystal balls all week and some have seen the same vision. It invariably consists of a digital future where technology is reaching bigger audiences with richer, more relevant and engaging advertising
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What’s Next for Marketing? PwC, IPG and J and J at Cannes Lions 2010
Ben Stiller wearing his Stillerstrong headband onstage at Cannes 2010 It was a one-person-in, one-person-out policy at the Debussy Theatre on Tuesday for the Yahoo!, Ben Stiller and Jeff Goodby seminar. What would this Frat Pack member have to say about digital advertising as it is now and where it’s going? As an actor, Ben believes that storytelling still needs experts
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Yahoo! and Ben Stiller at Cannes Lions 2010
Yesterday’s Microsoft’s seminar was hosted by Senior VP of Marketing, Mich Matthews .
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Video Interview: Mich Mathews on Underdogs & Overdogs at Cannes Lions 2010
Fernando Vega Olmos “Stories need to be incomplete, they should be a provocation or invitation for people to participate.” For 57 years, the most creative concepts in advertising have been called out at Cannes. Today, JWT didn’t deviate from this by sharing their top 10 creative ideas from this year. The showreels had the audience gasp, laugh and clap at some truly clever marketing concepts that involved more than just passive advertising
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JWT Does More than Talk about Ideas – Cannes Lions 2010
“How can I find advertisers for my website” is a question commonly asked by many of our Web Design and SEO customers. Offering advertising options on your website or blog is one of the most effective methods to monetise your website. There are many other ways to generate revenue and monetise your website including Adsense and Affiliate links. However, directly finding advertisers for your website is one of the most profitable methods that can offer a comparatively higher return than most other monetising methods
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10 Ways To Find Advertisers For Your Website
With business development, any company starts to feel necessity of information feed, attraction of bigger quantity of potential clients, use of new advertising levers. One of the elementary but at the same time obligatory and effective tools of achievement of the given purposes is the site-calling-card. The site-calling-card is the purely presentation resource, which main objective
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Site-calling-card: From Acquaintance To Sales Is Only One Step
Once upon a time, there was a dream called interactive television. With interactive television, the thinking went, people could do things with their television they never could before – comment on programming, vote on reality shows, and respond to advertising offers, to name a few. Marketers and advertisers were excited—the possibility a new and recurring revenue stream seemed assured
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Interactive TV: The myth (and new reality)
I’ve recently noticed a significant change in the way we are approaching strategic discussions with our key Retail clients in the US. Conversations are no longer focused on how Microsoft can be a better advertising, hardware or software provider, but on how we can be a better business partner . Our clients want to know how we can help them solve business problems by reducing costs, driving revenue and helping them gain market share.
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Two Ways to Transform Business
Today we’re launching a redesign and refresh of our popular Creattica gallery of inspirational work. The site features almost six thousand items, many of which are just mind-bogglingly amazing. Anyone can submit work for inclusion to the gallery, and we pick the best of the best for showcasing.
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37 Unusual Examples of Business Card Design
Loads of entrepreneurs feel that while building up their small size industry marketing strategies, such should rather be trading with the most spread out available market. It is for sure that if businessmen are advertising to a distinct niche of customers and supplying them a unique product, then you can not be noted or found
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Small Business Marketing Strategies- Niche Advertising Begins With You.
The first experience will put you in the seat of B.A. Baracus driving the iconic van throughout the maps of some world’s main cities. It’s on YouTube , with the 3D Google Earth plug-in, and it is aimed at promoting the upcoming movie The A-Team .
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Hit the road
If there’s one thing we’re asked for to back up our digital discussions with agencies & advertisers, it’s lots of case studies.
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lastminute.com Sees 6,300 Extra Conversions through Audience Targeting – Travel Case Study
Today I am proud to announce the launch of Rich Media for mobile. As advertisers are constantly challenged with finding new and exciting ways to communicate with consumers, Mobile Rich Media provides a more engaging platform to effectively target audiences.
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Microsoft Moves Beyond the Banner with Mobile Rich Media
Last month I mentioned that we were heading to Valencia for the Festival of Media . Unfortunately, a certain volcano put that plan out of action for many of us based in London
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Valencia Festival Of Media – Interview with Marc Bresseel
What a week it’s been in Santa Monica! Digital Hollywood this year saw a veritable melting pot of thoughts, ideas, insight, and the odd disagreement from an assembled digerati, who helped delegates really get to grips with some of the issues surrounding TV, video, games, online and social advertising and accountability. Below is all our coverage: It’s All Fun & Games at Digital Hollywood What is the Next Screen
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That’s a Wrap from Digital Hollywood 2010
Today’s session on Branded Media Marketing at Digital Hollywood kicked off with some impressive stats. In 2009, 25 billion dollars was spent on brand advertising in the US, with 20 billion going on event-driven sponsorship. Of the rest, and by far the fastest growing segment, was “advergaming” which broke $500m last year
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Video: Xbox LIVE and Branded Entertainment at Digital Hollywood
As the economy rebounds and rebuilds, neither government nor investors are likely to reward unwarranted credit risks. Consumers will be paying close attention to credit scores and appraisal accuracy. They won’t be taking as many risks as they have in the past.
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Three Strategies to Guard Against Falling Margins in Finserv Advertising
This summer, Microsoft Advertising and the Starcom Mediavest Group will be hosting a TED@Cannes event in the South of France on June 21st. The International Advertising Festival is a Mecca for creatives, marketers and innovators, so this partnership with one of the world’s most respected idea enablers is bound to excite all those who attend or watch it on the web.
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We’re Hosting TED @ Cannes Lions 2010
We last chatted to James Colborn – who heads up the Audience Targeting Team at Microsoft Advertising – back in January at CES . Since then, he and senior product manager Adam Gouttierre have been blogging in words and video , hammering out the issues around targeting and setting the scene nicely for the Microsoft story.
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Hypertargeting – Video Interview at Digital Hollywood 2010