Information Filled Under ‘Internet Advertising’ Category
What’s Your Story? On Sunday night, HISTORY™ premiered its new epic series, AMERICA THE STORY OF US , to a record-breaking 5.7 million viewers and drawing a household rating of 4.0 – making it HISTORY’s highest rated and most-watched special mini series premiere of all time
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Microsoft Advertising and A&E: The Story of Us
It only seems like yesterday I was in Las Vegas for the Consumer Electronics Show where we blogged from the Digital Hollywood conference there. If you missed all the action you’re in luck, because four short months later, we’re going to do it all again in Los Angeles from the 3rd – 6th May.
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We’re Headed to LA for Digital Hollywood 2010!
It's not long to go now, before teams from all over the world converge on South Africa for what's expected to be a hugely exciting & competitive few weeks. While a lucky few will be able to travel to those sunny climes, millions more will be glued to their TV sets, PCs and mobile devices, craning for the latest results, and making their thirst for all things football felt all over the world. Today, Microsoft Advertising and PepsiCo International are announcing ” Football Hero “, a dedicated web experience that aims to quench that thirst with exclusive content from international players such as Lionel Messi, Didier Drogba, Thierry Henry, Ricardo Kaka, Frank Lampard, Fernando Torres, Andrei Arshavin, and Michael Ballack
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Football Hero – Microsoft and Pepsi Kick off a Summer of Soccer
Today is April 15 th , 2010 so, if you're in the US, have you filed your taxes? If your answer is yes, you might consider yourself done for the year
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Bing Achieves Higher ROI than Mobile Competitors for JK Harris
The Microsoft Advertising team are packing their carry-ons and heading over to Valencia for the Festival of Media at the weekend. The event in Spain next week, sets out to showcase the very best in creative media thinking, and is an exploration of emerging media opportunities.
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Leaving for the Festival of Media 2010 in Valencia
I received an e-mail today from Jerrold Parker, senior partner at Parker Waichman Allonso, LLP, the well-known New York personal injury law firm more well known for asbestos litigation. Jerry was writing to ask me to evaluate and list his new personal injury case management software called SmartAdvocate
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What Can a Toll Free Vanity Phone Number Do for Lawyer Advertising?
So we have all had our fair share of them, those ubiquitous banner ads that we find scattered around a website, seemingly unrelated to the website itself. The seasoned designer will choose advertising well that fits in with the sites content, but all to often we find pages filled with banner exchange programs in the
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Finding A Niche For Your Site Advertising.
I’m Juri Hass, the creator of 3stepAds.com – Free Advertising Blog . Many of You know the power of 3stepAds – It is a really fast way to get Your new WEB-sites indexed by Search Engines or just get tons of free search engine traffic to Your posts on 3stepAds (just read the testimonials or
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How Articles – New Article Directory to answer the How questions
Following on from our announcement of the 1st ever Silverlight ad on MSN UK last week , I wanted to showcase another innovative use of technology to reach audiences while they play games online. Targeting 15-34 year old male demographic, the advertising agency Carat recently worked with Microsoft Advertising to display ads inside the Pro Evo Soccer 10 game to inform gamers when ESPN would be screening their live coverage. Advertising in games is a growing industry as JJ Richards, the GM for Massive, wrote last October .
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ESPN promote Premiership Football on Pro Evo Soccer 10
Swedish magazine T-Post , distributed as a T-shirt ( yes, check it out ), has released an issue where the t-shirt itself becomes a “paper rock scissors” game to play against. A bit creepy, but also interesting as it keeps on unveiling new ways of interacting with physical products, as in the Adidas’ sneakers augmented reality thing .
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Paper, rock and scissors
Firstborn has recently launched a simple yet effective digital experience to explain common misconception about well-being and insurances in the US. It’s nothing more, nothing less than a promo for an insurance company called Aflac, so it’s good to see it’s not the usual boring corporate website you would expect for such a client. What I really like is the communication approach that starts with the “attract and engage” phase.
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Do you know the Quack?
From Japan another great example of digital communication and a clear demonstration that the online media and online commerce are (more than) ready to support any brand or product (if the communication is done in the right way). Today we talk about dogs, fashion and ecommerce. The brand is called Free Stitch and produces clothing for small dogs
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Fashion for dogs and ecommerce dogs (owners)
How hard is to engage people to create what is called “user generated content”. So many try, only a few accomplish, as in this simple yet brilliant campaign coming from AKQA London for the launch of the new Panasonic Lumix ZX1 camera, featuring an 8x optical zoom. With some sculptures distributed all along several places, a british object each of them but eight times larger than its original size, the whole press coverage drove people to a Facebook fan page, Panasonic 8xLife , where users could submit their own creations , related to perspective (as playing with the powerful zoom feature and in order to win a trip yo the 2010 Vancouver Olympic Winter Games), to be stored at some galleries that are pure joy and fun to watch.
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Panasonic 8x Life
Just before the holidays we announced we’d re-designed our advertising sites, adding a few more bells and whistles to make it easier and more intuitive for you to find information about all our advertising products and services.
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Microsoft Advertising Europe – Our Site and How to Advertise
comScore announced last night that our ad network was the fastest growing year-on-year from December 08 to December 09. The press release shows our unique users grew in the US a whopping 31% to 165M at the end of last year from 126M the year before.
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Microsoft Media Network – Fastest Growing Ad Network in the US
Nike True City is a really cool iPhone app where you can find some info about different european cities, provided by some “Nike experts”, but leaving it open for you to update the content with your own suggestions of what a “true city” should be. Aditionally the app reveals where new Nike events are taking place, where there are secret QR-codes in each city (i love they include even a QR-Code reader inside the application) or even new Nike products to be launched, creating a really interesting community where you can be rewarded on your own or by sharing to the rest of users
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Nike True City
Lego just released this very nice short film, directed by brilliant Leigh Marling / Blue Source, called Cl!ck : The movie celebrates the Eureka moment, the generation of great ideas, what Lego calls a Click moment, and invites you to visit the hub of the program, www.legoclick.com , a virtual canvas of ideas, inspired moments, quirky stories, solutions and tips, working as a collaborative plateform to inspire people.
So Day 1 is over here at CES in Las Vegas . Steve Ballmer, Microsoft’s CEO, has just stepped off stage after his keynote in which he talked about the successes of 2009 – the Windows 7 launch, Zune HD and the unleashing of our new decision engine – Bing – onto the world. There were some great demos of new PCs, including the HP Slate which will be available later this year, plus some fabulous updates for Xbox, Mediaroom and news of the HTC HD2 Windows Phone which Darren Huston, the Head of our Consumer & Online Services Division was showing me as I sat next to him Tweeting live from the event ! You can see the video of Steve’s keynote at our new Microsoft News Center , where you’ll find all sorts of resources, facts and figures to support the event.
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Steve Ballmer at CES 2010 plus Digital Hollywood
This one is a one from us that we did last autumn for Rexona Teens, a deodorant for teenagers that, being always the same product, changes its tagline every year, “Dance and teens”, “Love and teens” or, in this case “Fans and teens”. To support this last one we created a little promo using a Facebook app called “Your line of fans” , that allows you to show if you’re a better fan than others, and you’re required to create the longest line to support your favorite artist, inviting your friends to be formed in your line (and then the friends of your friends), so you could use the line to try it to be the longest and also to meet new friends that share with you the same interest in that artist.
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Your line of fans
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Bizz Wizz: Business Opportunity & Work From Home Classifieds!