Information Filled Under ‘Internet Advertising’ Category
Very often when we think about winning a (big) money prize we speak loud and declare that, if that would happen, we would give quite some money to a charity organization. In Canada Cadbury has decided to give us the possibility to actually keep our promise: win $ 100,000 for us and donate the same amount to a charity organization. They setup an online contest that gives away several prizes (including the big money) to consumers and allows winners to automatically forward the same prize to charity organization of choice.
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Cadbury one for you and one for me
Windows 7 is exciting for many reasons; one that inspires me is the ability to bring branded experiences elegantly to the desktop*. Marketers can easily create a Windows 7 Theme and offer it for download from their sites, and consumers can even share themes with each other. Additionally, Microsoft has worked with a number of brands to offer high quality theme experiences and host them within the official Windows 7 Personalization Gallery
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Personalize Windows 7 – Expressing Brand Passion
You meet the nicest folk on Twitter ! In the summer, fresh from our foray at the Cannes Lions Advertising Festival, I was pinged by Andrew Sampson – @Sampsonian – on the social networking site and asked if I wanted to chat and share stories about our experiences. What came out of the conversation, among other things, was the promise to have a chat on video about how he approached the much-loved English actor, author and TV presenter – Stephen Fry – and suggest he design a website for him. The rest, as they say, is history as the site developed further with a forum , his celebrated blog , and then Stephen embarked on gaining pretty much the biggest Twitter following of anyone in the UK.
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Andrew Sampson Interview – Stephen Fry & Social Media
Ever since we posted that Bill Buxton was going to be speaking at Imagine 09 in London next week, our inbox and Twitter feeds have been filling up with requests for more from his presentation at Cannes Lions this year. Above you’ll find the entire 27 minute session called “The Long Nose” where Bill – a Principle Researcher at Microsoft – talks about the future of advertising and the potential for the ecosystem. Follow us Twitter and keep an eye on the hash tag #imagine09 next Wednesday for all the news from the event
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Bill Buxton Video – By Popular demand
Join our Microsoft Advertising Asia team at this annual event which promises to present the latest global trends and freshest Rich Media online opportunities! Listen to industry leaders including Eyeblaster Digital Experience Strategist, Dean Donaldson, Millward Brown-Dynamic Logic, Bhomik Chandna, Directors of Digital Solutions and digital experts from Microsoft Advertising. Between October 27th and 30th in Taiwan, Hong Kong and India, key topics areas to be addressed include: – Worldwide showcase of Rich Media formats – Online media mix optimized for campaign performance – Maximising the creative impact of digital advertising – Joining the media dots – Evolution of Media – How various Rich Media formats impact conversion Registration for Taiwan, Hong Kong and India are now open so Register Now! The team will be Tweeting from the events: @MSAAsia and have their own Facebook Page too!
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Rich Media Rocks 2009 – Asia!
Luli Fernandez is one of the most beautiful stars in argentinean television and now she’s also starring on this website called “Sin pelo no es lo mismo” (“without hair it isn’t the same) done by BBDO Argentina for Head and Shoulders shampoo (emphazising the hair protection factor), where you have to pick the right lines to get a date with her. Nicely done and making a good use of 3D sound, what a pity it’s only in spanish, would be nice if there was an english version or at least some subtitles to get its audience bigger.
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Shampoo for a good date
Apologies to John Adams for paraphrasing his famous quote , but his saying is particularly relevant today considering the number of media reports about in-game advertising I've read that have been filled with inaccurate information and wild speculation. So taking a page from the Founding Fathers of the US , I want to set the record straight by divulging five basic facts about in-game advertising. Fact #1: In-game advertising is thriving.
Having just got back from Advertising Week in New York, the UK event I’ll be covering tomorrow on Twitter and here on the blog couldn’t have come at a more perfect time! All the ad-talk last week was about digital, and all the excitement was about data and targeting. Many have said the economy has just re-calibrated, some are saying we’re on the way out of the slump, but what everyone agrees is that in the new emerging world of advertising, a world where it will all be digital, making sense of the plethora of data available and using it to laser in on your target audience will be key. Tomorrow I’ll be bringing you coverage of a Microsoft Advertising hosted conference in London designed to really start making good on the kind of promises we heard last week.
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Behavioural Targeting Event – Harnessing the Power in London
Winning an election is all about advertising and it’s all in the message. McCain is using the tried and true Republican message which is attack the opponent. This message has worked very well in the past, but is not working now
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Why McCain Already Lost the Election-the Wrong Message at the Wrong Time
If video on TV is so much better for capturing attention than online advertising, it would stand to reason that video is the best method for advertising online. With online video advertising in its infancy, the findings by a leading market research firm The Kelsey Group, while startling, is not surprising
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Making Online Advertising Work