Information Filled Under ‘Careers and Employment’ Category
A colleague sent me this email last year, and I wanted to share it with you, because it affects all small business owners: “I’ve purchased some of your material and taken a course on masterminding and still haven’t moved forward with creating a mastermind group. I’ve recognized that part of my problem is moving past my desire for perfectionism and subsequent embarrasement for not “being more busy and effective.” In other words I don’t know how to build a team of people (such as yourself) that can help me till I get into a rhythm. I am often afraid to ask for help because as a Life Coach who has been building a business for over 2 years, I should have done this by now
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Releasing Judgement and Asking For Help
About 20 years ago, I set out to make a Vision Board for myself about my perfect business and my perfect life. At the time I was working a corporate 9-5 job, plus running a photography studio in the evenings, and photographing weddings every weekend. My corporate job was safe but a little boring, and working most evenings and weekends left me no time for dating.
Congratulations to Helga Matzko! Last year we designed a new website for her, and last month Helga asked us to create a matching blog, which she launched yesterday: http://www.gestaltri.com/blog/ Helga has a great take on the blend of Gestalt psychotherapy and life coaching…it’s worth reading the past issues of her newsletter and blog! Helga understood that in order to create a lasting brand for The Gestalt Institute of Rhode Island , she needed her website, logo, and blog to deliver the same visual message. Check out her home page and the natural “spiral” theme from the photographs. Next, look closely at her new logo that was created from the website spiral photos we used
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A Matching Blog for Helga
Getting a Top 10 listing on Google take a bit of doing…getting a Top 3 listing is a real accomplishment! So we offer huge congratulations to Kate Nasser, who implemented our SEO suggestions on her website after we did an SEO Review of her site, and now lists as #3 on Google for the keyword phrase Professional Soft Skills , and #9 on Google for Professional Soft Skills Training ! Aly reviewed Kate’s sight and found lots of SEO ideas that could boost Kate’s search engine rankings. After producing a written report for her, we got on the phone with Kate and her web designer and brainstormed an implementation plan, which they undertook immediately. (I just love Kate’s “can do” attitude…she jumped in and made the changes even though the holidays were upon us!) That phone call was on December 21, and by January 10 Kate had emailed us with the good news – she was on Page 1 of the search results for her chosen keywords! If you ever doubt that you can achieve high search engine rankings, or think it’s going to take six months for your site to crawl to the top of the listings, Kate’s success shows you that you can do it, too
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Kate Nasser’s SEO Success Story – Getting Seen on Search Engines
Quick Reminder : the teleclass series, “Designing Effective Workshops and Teleclasses” begins tomorrow (January 19). If you want to create classes that students will LOVE, and earn increased revenue for your business at the same time, then this class is for you. For more info: www.DesigningEffectiveWorkshops.com I hope to see you in class! Related posts: Designing Effective Workshops – begins January 16 Designing Effective Workshops – begins Tuesday! Designing Effective Workshops and Teleclasses
Finally someone has come up with a useful solution to the lack of Spotlight support for InDesign and Quark files. Page Zephyr by Marzware was released at the end of 2009 and it does the job admirably. It searches your archives of INDD and QXD files (any version) and displays the text contained inside each file.
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Spotlight for InDesign and Quark Files
Heard a great quote from CopyBlogger for all of us who speak and teach and write: “We’re valuable precisely because we can cut through the noise and give them only what’s useful and relevant to them.” Sometimes I think, “Everyone knows what I know!” There is so much free information on the internet, it can get disheartening when you’re trying to create a profitable business. Then I remember: it’s BECAUSE there’s so much free information that people can’t cope with the quantity of it…and they NEED us to synthesize it, distill it, and give it back to them in practical, simple terms. A friend and colleague said to me, “I often say I offer a shortcut and I’m able to share what works and more importantly what doesn’t.” It used to be that people couldn’t get access to all this information easily, so they needed us
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Why People Need Us
Heard a great quote from CopyBlogger for all of us who speak and teach and write: “We’re valuable precisely because we can cut through the noise and give them only what’s useful and relevant to them.” Sometimes I think, “Everyone knows what I know!” There is so much free information on the internet, it can get disheartening when you’re trying to create a profitable business. Then I remember: it’s BECAUSE there’s so much free information that people can’t cope with the quantity of it…and they NEED us to synthesize it, distill it, and give it back to them in practical, simple terms. A friend and colleague said to me, “I often say I offer a shortcut and I’m able to share what works and more importantly what doesn’t.” It used to be that people couldn’t get access to all this information easily, so they needed us
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Why People Need You
Quick reminder: the One Action Now teleclass is tomorrow, January 14, from 1:00 – 2:30 PM eastern. Need to figure out how to do Action Planning for your business? Join us! Class will be recorded, so if you can’t attend live, you can download the recording and listen to it at your convenience.
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One Action Now Teleclass is Tomorrow
In December, I had lunch with David Newman and grilled him (no pun intended!) about creating information products . Lots of great strategy ideas and tips! You can listen to the interview in MP3 format here: Karyn Greenstreet interviews David Newman about Information Products (MP3) Related posts: Are Ebooks and Downloadable MP3s a Good Strategy for Information Product Marketing
I love to learn new ideas and new skills. The phrase Lifelong Learning truly defines the way I live my life. Last week I wrote my “learning plan” for 2010, in terms of business topics I want to study … I also plan to learn to play the guitar! By asking a series of questions, I came up with a plan for what I want to study next year, which helps me to keep focused on specific topics and not go running around trying to learn everything at the same time , which leads to poor absorption and implementation of what I learned.
Make your business look more polished and established with the power of great design. Pamela Wilson of Big Brand System will be our guest, and will share four easy-to-learn design tips that will make your marketing materials more effective and save you money by keeping some of your marketing duties in house.
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Free Teleclass: Four Design Tips to Grow Your Brand
I’m facilitating the largest mastermind group ever, at the ICF Conference in December! The ICF called me a few months ago and asked me to conduct a three-hour breakout on Friday afternoon entitled “Call To Action.” It’s about choosing your most important, passionate goals, sorting through everything you learned at the Conference, masterminding a strategic Action Plan, and finding mastermind accountability partners to support you in your implementation. Are you going to the ICF Conference this year in Orlando?
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ICF Conference 2009: The Largest Mastermind Group Ever!
I’m just like you — just like every entrepreneur I know. I have a million ideas and I want to do them ALL right away! But I learned an important and enlightening lesson last year that I’d like to share with you. By focusing all my attention, energy, time and resources on one big project, I increased my income (even during a recession), and more importantly I was happier and more relaxed.
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Choose One Project for 2010