Information Filled Under ‘Technology’ Category
In part one ( You Might Need an Email Marketing Expert If… ) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we’ll outline the guiding principles to consider before hiring an email marketing agency , email marketing consultant or in-house email marketing manager. Why?
Continued here:
8 Guiding Principles to Hiring an Email Marketing Expert
This evening I was working with a client on how to tweak their blog posts for increased search engine traffic. It’s amazing how a small adjustment of a title, meta description, heading or the content itself can have. We selected a blog post previously written, made some minor adjustments, and will monitor the results using Authority Labs .
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Search Engine Optimization Haters
For the last couple months, I’ve been working on a top secret project that’s pretty fun. Webtrends is a client of mine who we’re assisting with reducing conversion rates and improving online visibility (I know that’s generic… but these guys are in a highly competitive market!). With the high number of enterprise businesses utilizing WordPress, it made sense that Webtrends would provide an integrated offering… so we built it.
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Bringing Enterprise Analytics to WordPress
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan Schawbel, a personal branding expert … so keep an eye on his blog. I’ll share my thoughts on what I’ve done over the last decade, though
Originally posted here:
5 Keys to Your Successful Personal Brand
In a down market, it’s interesting how many companies are ditching traditional media and pushing resources to online. I suppose the success of BMW films on raising brand awareness is going to drive many car manufacturers online, even luxury car manufacturers. Here’s a new Mercedes SLS (Wow!) viral video: If you don’t see the video, please click through to the Mercedes SLS video
This week I’m working on a presentation for the Webtrends Engage 2010 conference in New Orleans . My topic is quite specific and the time slot is very brief (10 minutes), so it’s challenging me to do one heck of a presentation! I’ve been asked to speak to successful B2B Blogging. I’ve narrowed the keys to Business to Business Blogging down to 5 distinct strategies for the presentation: Be in front .
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5 Keys to B2B Blogging
When ShareThis launched, I was excited to remove the list of viral icons I had on the site and replace it with one simple button. The problem is that the button has been a miserable failure on my blog. On posts that have had hundreds of referrals and thousands of mentions across social media sites, ShareThis was used under ten times! The problem with ShareThis is that it’s not easy for the reader
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ShareThis is 50% of a Great Application
Twitter is quickly becoming a major referral of traffic to my site, so I need to pay attention to these tools and how they impact readership and search engine optimization. I’m a big fan of Hootsuite but I know there are a lot of folks out there that don’t like the fact that Hootsuite’s URL shortener actually generates an iframe that your site is viewed within.
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Goodbye Hootsuite, Hello Again Twitterfeed
Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress across the globe, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season.
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Sometimes Marketing Coal Produces Diamonds
Are you about to go on a holiday break? Chances are good that your elected representatives are going to do the same thing. In the United States, the Congress (our version of the Parliament) adjourns shortly before Christmas, and reconvenes just after New Year’s Day
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Using the Holidays to Work with Legislators
Firefox 3.5 has recently overtaken Internet Explorer 7 as the most widely used browser according to StatCounter. The belief is that more people are switching to Firefox because of its added speed and better adherence to widely accepted web standards. What does this mean for website patrons
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Firefox 3.5 passes IE7 as most widely used browser
This is the season of giving, whether it is for Christmas, Hanukkah, Kwanza, or just to exchange gifts. So, with so many people here self-employed and thus lacking a company to give out those turkey dinners, terrific bonuses, and whatnot; I thought it would be a great idea to provide a list of real and fantasy gifts that would be perfect for the freelancer in your family, even if it is yourself. The Perfect Gift For Every Freelancer A Matched Set of Angel and Devil ‘lancers: Set the “Devil ‘lancer” on one shoulder to tell you what you should be saying to that client that wants five more changes in two days and then doesn’t give you the materials until the day they want the job done
This afternoon I interviewed Matt Nettleton. Matt is a professional sales trainer and my personal sales coach here in Indianapolis . The work that he’s accomplished thus far has changed my (negative) attitude on selling and actually honed my marketing skills.
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Flat-Headed Squirrels and Kamikazes
Last week I found a great example of a really unobtrusive way to use email marketing as a way to drive traffic to social media . The email came from Dick’s Sporting Goods . It was a simple, well-designed email that had a very simple call to action: Follow us on Twitter and receive an exclusive discount code : Why it’s good Dick’s did a good job of using a traditional tool – email marketing – to drive traffic to one of those shiny new social media tools – twitter . What a lot of marketers overlook is that having a good social media presence isn’t just setting up post at each outlet and waiting for people to find you
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Dick’s Sporting Goods Driving Social Media with Email
Founder and CEO John Rasco provided me with a sneak peek demonstration of an incredible Software as a Service (SaaS) SEO dashboard a few weeks ago and now RefreshWeb is going live to the masses with their new SEO dashboard. RefreshWeb first built the application out of frustration for their own clients since they could not easily get a complete look at all the dimensions of keyword targeted-search engine marketing. There are three important elements of search engine tracking… the volume of searches per keyword, your current rank and volumes (and relative share), and your historical rank (whether you’re gaining or losing ground)
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RefreshWeb SEO Dashboard
Yesterday afternoon I had the pleasure of doing my first Google Voice Podcast with Steven Woods, CTO of Eloqua and author of Digital Body Language .
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Interview with Steven Woods: Digital Body Language
A headline this morning on a press release about the 2009 Cone Consumer New Media Study reads, “Four-out-of-Five New Media Users Interact with Companies and Brands Online, up 32% from 2008.” This isn’t so much shocking news as it is confirmation of what we marketers already logically believe. If you’re online, you probably want to interact with the brands you’re buying in some way. Mike Hollywood, Cone`s director of new media, is quoted in the release, “There is still an opportunity for forward-thinking companies to establish a presence and earn a competitive advantage.
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Consumer New Media Usage Study Released
Jon Reed is a knowledge goldmine, having published his own business books and running his own business. He may not freelance in the sense that we are all used to, but his perspective on dealing with corporations is especially valuable for contractors. The author of Free From Corporate America: A Tactical Guide for Success on Your Own Terms has a lot of advice to offer when it comes to tackling the mindset of corporate America.
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FreelancerPro Interview: Making Companies Work for Your Freelance Business
Within the last year Google has finally gone on record to comment on the significance of a domain name’s age and how it affects rankings in search engines. The most recent instance occurred when Matt Cutts addressed this in the GoogleWebmasterHelp YouTube channel back in May: Cutts also provided a similar glimmer of insight earlier in the year when he said: To the best of my knowledge, no search engine has ever confirmed that they use length-of-registration as a factor in scoring.
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Does domain age matter?
Our main complaint with the existing Google Chrome browser was the occasional (and unexplainable) lag during start up and while browsing. We found it to be enough of an irritation that everyone in the office returned to FireFox or Internet Explorer. The new beta release may change those choices: According to Google engineers, the latest “beta release shows over 30% improvement on both the V8 and SunSpider benchmarks over our current stable channel release.” It’s hard to scoff at a measurable gain of 30%.
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New Google Chrome Beta is Faster