Information Filled Under ‘Business Technology News’ Category
A couple weeks ago, I had the pleasure of listening to ExactTarget Chief of Operations, Scott McCorkle, speak to the evolution of their platform. I’ve written in the past that I believe Email Service Providers have jumped the shark – and it appears the forward-thinking ESPs have already taken note. Scott spoke to ExactTarget’s goal of being the Marketing Hub for companies
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SaaS Shifts to Offer Database as a Service
Are you a great writer with great ideas who wants to join our team? FreelanceSwitch’s sister blogs, WorkAwesome and the Netsetter, are undergoing big and exciting changes and we need writers who can make great, engaging content happen. The Netsetter The Netsetter was started in early 2009 by Envato CEO, Collis Ta’eed, as a place to discuss his thoughts on startups
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Freelance Writers: Envato Business Network Needs You!
If you’ve not heard of Haptic technologies, you will. Over a decade ago, researchers at MIT started developing devices that provide direct stimulation for people to feel virtual objects. In the last decade, the technology has begun to make it’s way onto touchscreens
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Haptic Feedback: The Evolution of Touchscreens
If you hadn’t noticed yet, I’ve been over in Paris working with a firm. It’s been a whirlwind trip and we’re actually heading back today (it’s 6:30AM here). Leading up to the trip, I would have loved to have brushed up on my French so I didn’t sound like such an ignorant American
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S’il Vous Plaît et Merci
It’s 2:30AM here in Paris, France… and I can’t sleep so what better to do than to write a blog post! DK New Media has worked recently with two companies recently who have implemented technology to manage their application programming interface (API). APIs have become a powerful and necessary feature to any platform so that marketers can integration and automate their systems
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Managing Your Application Programming Interface
Love this video that the folks from Techpoint put out by Cantaloupe.tv : Inside Indiana Business, Thrive Michiana, The Indianapolis Star and several other publications statewide carried news of the TechPoint Mira Awards: Inside Indiana Business Thrive Michiana The Indianapolis Star . This post was written by Douglas Karr Douglas Karr is the founder of The Marketing Technology Blog. Doug is President and CEO of DK New Media , an online marketing company specializing in social media, blogging and search engine optimization.
With the Facebook Like button launching, I thought I’d spend some time tonight and integrate it into my WordPress blog . I also integrated it on a Compendium client’s blog, too, tonight. First step is pretty simple – just add the iframe code to your template pages (index and single)
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Facebook Like Button and WordPress Integration
I read a series of great articles by Jaan Orvet and Andreas Carlson (“ Strategy Basics: It’s Really About Having A Plan ” and its follow-up, “ Strategy Basics: Getting Your Clients Ducks In A Row “) on Carsonified’s Blog called “Think Vitamin” and on the importance of having a sound plan for a successful project. This is basic project management logic, but so often when we start a project the client has not fully developed what they want to do as well as many of the details of how to accomplish it.
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Don’t Confuse Your Client’s Goals with Your Own
Flash is a graphic design software for designing vector based animations for use in web design. The streaming capability of flash makes it ideal for offering media rich animations on websites without having to worry about bandwidth issues. Use of Flash in Web design – Background When flash was first released, it was pioneering technology for
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The rise and fall of flash in web design
In part one ( You Might Need an Email Marketing Expert If… ) we discussed when and why it might be a good idea to contract with experts who possess, dedicated, email marketing experience. Now we’ll outline the guiding principles to consider before hiring an email marketing agency , email marketing consultant or in-house email marketing manager. Why?
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8 Guiding Principles to Hiring an Email Marketing Expert
This evening I was working with a client on how to tweak their blog posts for increased search engine traffic. It’s amazing how a small adjustment of a title, meta description, heading or the content itself can have. We selected a blog post previously written, made some minor adjustments, and will monitor the results using Authority Labs .
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Search Engine Optimization Haters
For the last couple months, I’ve been working on a top secret project that’s pretty fun. Webtrends is a client of mine who we’re assisting with reducing conversion rates and improving online visibility (I know that’s generic… but these guys are in a highly competitive market!). With the high number of enterprise businesses utilizing WordPress, it made sense that Webtrends would provide an integrated offering… so we built it.
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Bringing Enterprise Analytics to WordPress
I had a conversation with one friend today and got an email from another asking my advice on how to build their personal brand… and ultimately profit from it. This may be a topic that’s better answered by friend Dan Schawbel, a personal branding expert … so keep an eye on his blog. I’ll share my thoughts on what I’ve done over the last decade, though
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5 Keys to Your Successful Personal Brand
In a down market, it’s interesting how many companies are ditching traditional media and pushing resources to online. I suppose the success of BMW films on raising brand awareness is going to drive many car manufacturers online, even luxury car manufacturers. Here’s a new Mercedes SLS (Wow!) viral video: If you don’t see the video, please click through to the Mercedes SLS video
This week I’m working on a presentation for the Webtrends Engage 2010 conference in New Orleans . My topic is quite specific and the time slot is very brief (10 minutes), so it’s challenging me to do one heck of a presentation! I’ve been asked to speak to successful B2B Blogging. I’ve narrowed the keys to Business to Business Blogging down to 5 distinct strategies for the presentation: Be in front .
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5 Keys to B2B Blogging
When ShareThis launched, I was excited to remove the list of viral icons I had on the site and replace it with one simple button. The problem is that the button has been a miserable failure on my blog. On posts that have had hundreds of referrals and thousands of mentions across social media sites, ShareThis was used under ten times! The problem with ShareThis is that it’s not easy for the reader
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ShareThis is 50% of a Great Application
Twitter is quickly becoming a major referral of traffic to my site, so I need to pay attention to these tools and how they impact readership and search engine optimization. I’m a big fan of Hootsuite but I know there are a lot of folks out there that don’t like the fact that Hootsuite’s URL shortener actually generates an iframe that your site is viewed within.
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Goodbye Hootsuite, Hello Again Twitterfeed
Marketers spend much of the Holidays being villainized and accused of commercializing the season. After watching my nieces monitor NORAD for Santa’s progress across the globe, I thought it might be worth reflecting on marketing’s positive contributions to the Holiday season.
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Sometimes Marketing Coal Produces Diamonds
Are you about to go on a holiday break? Chances are good that your elected representatives are going to do the same thing. In the United States, the Congress (our version of the Parliament) adjourns shortly before Christmas, and reconvenes just after New Year’s Day
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Using the Holidays to Work with Legislators
Firefox 3.5 has recently overtaken Internet Explorer 7 as the most widely used browser according to StatCounter. The belief is that more people are switching to Firefox because of its added speed and better adherence to widely accepted web standards. What does this mean for website patrons
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Firefox 3.5 passes IE7 as most widely used browser