Where’s the Metric? – adtech New York 2009
Moritz Loew, Sr Director of Sales for MSNBC & senior leaders from Yahoo! , Hill Holiday , Eyeblaster discussed the current state of display advertising at ad:tech in new York this week. The current state seems to be missing a way of effectively communicating to brand advertisers the value of branding display campaigns. Marketers have many options to choose from when deciding how they want to communicate with their audiences.
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Where’s the Metric? – adtech New York 2009