Why Marketing Fails #3: No Follow-Up
There are some people in the world who love the challenge of “cold calling” – that is to say, they enjoy calling people who they have never met, have never had any contact via email or phone, and asking them whether they need your product or service. But what about those people who DO contact you and ask about your products and services? Do you follow-up with those “warm” phone calls and emails?

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Why Marketing Fails #3: No Follow-Up