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Sorry to break it to you, Fortune 100, but when it comes to Twitter, most of you really, really suck. That’s the primary takeaway from a study just released by Weber Shandwick showing that while many of you may tweet a good game, the vast majority of you may think you do, but you don’t. Seveny-three percent of you have a Twitter account — in fact, among that 73%, there are 540 Twitter accounts; however, 76% of Fortune 100 tweeters don’t tweet much, and 52% are not what Weber defines as actively engaged.

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Why the Fortune 100 Is The Land Of The Tepid Tweeters