Xbox Lips Lite Case Study has Games Advertising Singing Digital
On the Microsoft Advertising Blog, we like to bring you the very latest digital insight in the form of case studies and proof points, so today we’re talking Games Advertising. Whether it’s JJ Richards on in-game advertising or Mark Kroese showing how we’re helping brands reach consumers through Xbox LIVE advertising , there is no doubt that online gaming is becoming a huge area in an advertiser's multi-screen armoury . When it came to promoting the new Xbox game Lips Party Classics, the objectives were pretty straightforward
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Xbox Lips Lite Case Study has Games Advertising Singing Digital